Like An Open Book? The New Skill & Manipulation Of SEO
December 7, 2018
Things have changed much since the late 1990’s, and modern SEO is much different. In fact, it has much more to do with web marketing.
SEO – For many businesses (and the departments they employ), it’s a three letter word of DOOM!! SEO or Search Engine Optimization has been a thorn in the side of both small and huge business owners, confounding all but the most “gifted” of programmers and webite DIYers. Originally, SEO was “going into code and fixing it up so that it was more search engine friendly”. “…You essentially had to add a whole bunch of attributes to make it readable by the search engines”, so that your website/business would be at the top of the search, traffic gets directed there and you make the sale, get the views/the ad revenue, etc…
Much has changed…
Without angering too many people, I think it’s safe to say that the search engine giant of today (and probably the last 15 years…) is Google. And part of what makes google’s search engine so thorough is it’s ability to effectively “read” sites. So code has taken a backseat to content (content is king, you’ll hear that here and in a lot of videos, both past and present). Also, marketing, social media and the ability to make these things work synergistically with each other further enhances the efficacy of the infamous SEO. Our video down below explains it best (and all while holding/gesturing/not spilling a hot coffee no less 😉 ).
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